The Prà winery, founded in the early 1980s by Graziano Prà, has rapidly become a benchmark for white wines from the Soave region and continues to gain acclaim for red wines from Valpolicella. With a focus on organic farming and natural viticulture, Graziano Pra, who inherited family vineyards in the heart of the Soave appellation, has established a reputation for crafting wines of finesse, complexity, and age-ability.
Prà’s 30 hectares in Soave are planted on volcanic soils that impart a unique minerality to the wines, while his vineyards in Valpolicella showcase high-altitude, limestone-rich soils. Graziano’s innovative approach has set him apart. He was one of the first in the region to recognize and label single vineyards for their excellence. His flagship Soaves—Monte Grande, Staforte, and Colle Sant'Antonio—are known for their ability to age gracefully, often for decades. This is a rarity for Soave.
And while Graziano is renowned for his white wines, his red wines from Valpolicella are making waves. These wines stand out for their bright freshness, minerality, and balance, avoiding the heavy, raisiny style typically associated with the region.
A man of humble origins, Graziano Prà is dedicated to his craft, consistently producing wines that reflect both his deep connection to the land and his quiet precision. His work is reshaping perceptions of Soave and Valpolicella, as he continues to blend tradition with innovation and a deep respect for nature.